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Journey AI

CRM advisory, built by someone who has done CRM at scale.

Most companies have CRM. Very few have lifecycle and loyalty strategy. There is a difference and it shows in your retention numbers.

I am Salomé Gozalishvili. A CRM and lifecycle advisor with deep experience across gaming, fintech, and consumer apps. I have built reactivation and loyalty systems affecting millions of users, designed lifecycle architectures for some of the world's most-played games, and helped companies turn Braze from a campaign tool into a measurable growth engine. Journey AI is the advisory practice I built to bring that expertise directly to your team.

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Braze specialist · Gaming · Fintech · Consumer apps · GDC 2026 speaker · ESADE · MWC Barcelona 2026 panelist

Lifecycle advisory. Loyalty strategy. Measurable retention.

Journey AI is a senior CRM advisory practice helping companies turn the lifecycle from a campaign calendar into a growth engine. I advise across gaming, fintech, iGaming, dating, and consumer apps. I bring specialist depth and embed with your team to audit monetisation and conversion, identify what is broken, build the growth strategy that is missing, and leave you with systems that work for revenue growth. Depending on what you need, I can design the full lifecycle and loyalty architecture myself, work alongside your existing team to shape and validate it, or build it collaboratively with you from the ground up. The model adapts to your team structure. This is an advisory, not an agency. The output is senior judgement, frameworks, and decisions your leadership can act on — not weekly campaigns.

CRM Audit

A focused diagnostic of your current lifecycle communications. I review what you send, where the gaps are, and what to fix first. You leave with a written gap analysis, a 90-day roadmap, and the top five priorities to implement next.

Lifecycle Strategy

I work with your senior leaders and your CRM team to design the strategy your lifecycle function will run on for the next 12 to 36 months. Framework, KPIs, operating model, team restructuring and headcount maturity curve. Includes a workshop with the team and a final presentation to senior leadership.

Loyalty Strategy

I design or audit your loyalty programme as a revenue lever, not a points scheme. Cohort strategy, tier and reward architecture, behavioural framework, loyalty economics, and how to operationalise the programme in CRM. Includes workshop and senior leadership presentation.

CRM Technical Setup

Senior advisory on the technical foundation under your CRM, platform selection, data integration, event architecture, and migration planning. Vendor-neutral. For teams choosing a new CRM, planning a move, or stitching their data together.

Built for companies ready to treat lifecycle as a growth function.

I work with gaming studios, iGaming operators, fintech companies, super apps, dating and wellness apps, and consumer businesses that have an active CRM setup and want to make it work harder. My clients include global companies in fintech, Georgian market leaders, and growth-stage app companies across Europe.

This is for you if:

Four ways to work together.

3 WEEKS · FIXED SCOPE · PRICING ON REQUEST

CRM Audit

Find out exactly why your lifecycle communications are not converting and what to fix first.

A structured three-week audit of your current CRM communications and lifecycle architecture. I review your channels, journeys, segmentation, reactivation flows, and measurement approach. You get a written gap analysis, a 90-day roadmap, and your top five priorities to implement next.

Best for: Leaders who feel their CRM is running but retention is not moving. The fastest path from confusion to clarity.

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6–8 WEEKS · FIXED SCOPE · PRICING ON REQUEST

Lifecycle Strategy

The strategic foundation your lifecycle function will run on for the next 12 to 36 months.

I work with your senior leaders and your CRM team to design the lifecycle strategy, the KPI architecture, the operating model, and the team, including headcount and the full maturity curve. Includes a workshop with the team and a final presentation to your senior leadership.

Best for: Leaders building or rebuilding the lifecycle function. Companies whose existing playbook has run out of road.

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4–6 WEEKS · FIXED SCOPE · PRICING ON REQUEST

Loyalty Strategy

Loyalty as a revenue lever — not a points programme.

I design or audit your loyalty strategy with behavioural framework, cohort and tier architecture, reward design, and loyalty economics. Then I show you how to operationalise it in CRM. Includes workshop and senior leadership presentation.

Best for: Teams designing, scaling, or rescuing a loyalty programme that needs to drive revenue, not just engagement.

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3–6 WEEKS · FIXED SCOPE · PRICING ON REQUEST

CRM Technical Setup

Senior advisory on the technical foundation under your CRM.

Vendor-neutral advice on platform selection, data integration, event architecture, and migration planning. For teams choosing a new CRM, planning a move from an existing one, or stitching their data together to make their current stack actually work.

Best for: Leaders making a CRM platform decision they will live with for five years.

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Experience built in the field, not in theory.

Ready to talk?

Book a free 30-minute scoping call. No pitch. Just a conversation about where your lifecycle is and what it could be.

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